ICT AND THE SOLUTION TO NIGERIA

Well its been a long silent month of october  largely due to the fact i was extremely ill in the hospital thats when i got to really appreciate the need for ICT in every area of our life and sector which we partake in , not to waste your time there has been this saying that the world is a global village meaning an inter connection of families upon families now that is interesting with the advent of the internet and also other capturing equipments those statements are not far fetched my question is we still say we are developing i will put it in a new light we havent even started for a developing nation one thing should be at its foremost on its mind the ICT and the role of media in promoting its activities so without foredo i will list the immediate sectors i know in nigeria and how we can help better it minus the human factor and logic ICT eliminates many variables that would have arisen had it not been for the silent partner now in alphabetical order:
AVIATION:
the ever changing corporate outlook today in nigeria and demanding schedule has made this the first choice transport system coupled with the bad and crippled road network the only safe transport system which raises the question why customers have to cry before they board planes there are mitigating risk aas usual including security, weather,environment and climate but the returns are simply rewarding since air travels is fast efficient and safe there is a need for a wholly IT designed system that can deliver maximum output from the booking process to the boarding process the industry has to offer and provide competition and choice to maintaining productivity and also key into members of the country and grab the vast majority who still love road one way is by creating internal and inland landing zones to get into huge markets this meas designing new aircraft features and services as well to make a market woman travel by plane and carry her consumer goods  to her destination. when security,weather detection and booking softwares are introduced more there will be a bee hive of activity leading to growth as well as offer courier services to help grab into the informal sector most people ware just afraid of air travel because they feel its not safe so there is a need for trainings to be done and other packages ICT can develop to help even in advertising and media relations.

pls join me next time as we look at the electricity sector.

DRS QUARTERS: NIGERIA AND ITS 51 YEARS .....a leadership story

As the clock ticks towards the marking of yet another independence day i ask myself whats the use? its not as if we have something worthwhile to celebrate rather we have something to mourn the death of another leader im speaking of course in a literal manner what pains me most is that after 51 years we still havent gotten things right 51 years gosh what eggheads we are!!!! first and foremost for you to understand my tirade and debacle lets imagine this country is a process design plant and in it we have groups of supervisors to produce a final product called LEADERSHIP AND SERVICE as the process begins there is a plan to guide it lets call it  CONSTITUTION and well it is outdated and flawed yet it can still hold together the operation the foreman and his team here we call HOUSE OF ASSEMBLY gather to make amendments weekly to suit the already dilapidated structure yet it still looks in adept the analyst is called to look at the machines yearly called MINISTERS AND ADVISERS yet they still do not know the cause finally they report to Headquarters here denoted as the PRESIDENCY to complain but due to lack of Human resource the same thing repeats itself continually. that's the sorry state our country is in where things do not seem to work and if we keep on sweeping this specks beneath the carpet it becomes extremely hard we cannot kid ourselves anymore our system is faulty and every good engineer knows that once a system is bad it must be replaced immediately full parts and all this is what must be done now let me explain my analogy in a way i wont lose you.

LEADERSHIP AND NIGERIA
 one will agree with me that a good leader often reflects the countries presence in the global community a good leader will show a productive country  and a bad leader vice versa now what happens when a country has no leader? answer the country is shown to be vile,corrupt,incompetent, and wasteful now take a close look at this country and ask yourself aren't we all these thing in one package true we have our moments but it often doesnt last rather our woes are broadcasted for the world to see imagine 51 years of illiterates who have ruled us all of them how do you think our country will progress until we get our selection process right we still remain stupid in the eyes of the West , our president cannot even articulate his speech it just gives a bad vibe we still have not gotten a truly EDUCATED president and i dont think we may until the idiots up there see reason for learned peeps to take ova we are but helplessin the hands of the system now there are 2 sides to this the pro side and the anti side well the pro side argues that the country's image is being killed by us because we havent yeyt been able to understand the system while the anti side disagrees they point to every area that has suffered under incompetence in the country .

back to my analogy when an engineer sees that parts have to be replaced he calls in his team and identifies the problem and immediately orders such problem to be cut but when he lives that site the workers due to the fact they have been working round the clock become restless and go on a mutiny destroying works that where made good (OUR CURRENT SECURITY SITUATION) because they are pawns and wish to be heard the engineer rather than use HR skills fires dem what happens next is in our imaginations only.......

we can continue to rant with no effect until two thigs are in place
1. a tax payer system and internal rvenue scheme that is deviod of corrupt mechanism

2. a public bureau institute that teaches government officials how to manage and also creates tracking tools open for public knowledge as well as delivery and citizen interactions with them

this enables WE the laymen to be able to communicate effectively our desire and criticisms that can develop the country when we see on TV that the EFCC have arrested public officials suspected of stealing and mishandling billions of naira i laugh inside this cannot happen in civilzed countries its either this officials are prosecuted n killed ( in china) or they are sentenced to heavy fines and jailed but here we see meagre sum paid and they walk free there have been so many cases which brings me to a question " how effective is the body in bringing to justice this corrupt men?" " are they given jurisdictiobn and access to files liker the FBI does?" " are they used as a weapon to cause fear by the ruling party or something else?" these questions need to be addressed and looked at critically , as they say power corrupts totally it is left for them to take the initiative to lead by example i just hope that in the coming few years we have a TRUE LEADER and not a Ruler in this country .


the engineer always make sure his structure last for up to 30 years this is the strength of such material let us hope that our material can be sustainable pls join me next time as we take a look at NIGERIA AND 419 REASONS to be HERE.

CUSTOMER SEGMENTATION AND RELATION: A GUIDE TO PRODUCT DELIVERY AND PUBLIC RELATIONS

A very often overlooked segment in any business and even in our general conduct is the customer segment, often companies disregard this minority but yet CRITICAL segment let us use RIM( research in motion limited) the makers of the smart phone blackberry , now when blackberry came out in 1999 its mission was to provide up to date by the minute communication for customers and in 10 years it has taken over the market now every one wants to be a part of it even though we know the technical aspect of the phone is ummmm to be polite rubbish what has made it stand out is its strong acceptance by customers who like to "ping" or IM away without a strong customer acceptance and right customer segmentation they wont have succeeded but recently they have forgotten that what made them popular can also destroy them on Monday of this month they had a huge technical breakdown one will think that they would have immediately responded to their millions of customers take apple for instance rather they just spoke some gibberish techie term n dat was  all while business men lost a lot of deals online and communication dropped now after 3 days they apologize now that is BAD PR immediately negative reactions have trailed them and their stocks have fallen most of these wont have happened if effective strategic planning was done as well as customer segmentation and dry runs now this brings us to the crux of te matter customer segmentation and relation is a continual process f evaluating how products offered by companies affect the day to day operations of a customer and segmentation is breaking down products depending on type,race,devpt,sex,language,socio-cultural and economic factors, economy etc. now if we know that WE are the makers and breakers of product companies need to be careful on strategies they implement that can affect customer taste because this can lead to unfavourable conditions.

here in Nigeria the music industry have not been using this and that is why our artiste do not grow the fact is this you need a fanbase to be recognized and fans need you for entertainment to project yourself you must entertain their diverse taste one critical complaints from fans are the fact that musicians never have time for their fans which is crazy when you look at it you cannot continue to feel you are in control because when you lack talent you need to make it up with other things to keep fans interested it is this reason alone you need to understand customer relation in next weeks blog i will be talking about the steps in achieving such.